About
About the artist
Viti Mittal is an artist and designer from New Delhi. Art-inclined from a young age, she refined her artistic capabilities at Parsons School for Design, New York. It was here she learnt the correlation between forms and materials, like metal, leather, ceramics and wood. Her academic experiences pushed her to embrace the principles of creativity, honing her skills on the jewellery bench, the pottery wheel, and embodying the meticulous focus of an embroiderer, the finesse of a leatherworker, or the craftsmanship of a woodworker. This deepened understanding of materials, and the self, prompting her longue duréecreative pursuit.
Her graduation thesis got considerable attention, including being featured in CFDA’s (Council of Fashion Designers of America) future graduate showcase. The studio was started in 2017 with Jewellery and ceramics. The first collection was called Maharani - a celebration of inherited wisdom in south-Asian females. Since then, the works have been showcased in New York, Frankfurt, New Delhi and Kolkata.
Viti-Mittal Studios is a space for self-expression through objects. The artist-converted designer has a particular interest in deciphering the self through object-making. The themes are consciously selected from a place of learning; often revealing how she positions herself, and her jewellery, as a microcosm in the grander scheme of cultural history. The motivation comes from a learned space, inspiring to unfold one’s sense of self in a tangible time capsule. The brand in a sense is a personal journal, delivering an informed sense of being, and becoming